Morocco has been around for thousands of years and has inherited centuries of tradition. And yet this kingdom is not the least bit frozen in time. It has a vibrant culture that is expressed each day in the little details that make up daily routines and habits, as well as in celebrations and rituals. Spend some time here and soak up Morocco's irresistible lifestyle.

The best approach is to walk through her cities and villages and experience the narrow alleys of ancient neighborhoods. This brings you close to the people: talk to them! They are certain to invite you to have a cup of Moroccan tea, a time-honored ritual of hospitality and ceremony.

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Highlights of Morocco

Discover Morocco with a cruise

Take a seat on the bridge of your cruise ship and set out for the most beautiful seaports of Morocco for an exotic vacation.

Sail along the Atlantic coast of Morocco from Tangier, the "White City", to Agadir, a resort town whose fame has been long since established. Pass through the economic capital of Casablanca, a place for hobnobbing, as well as the charming town of Safi, an ancient Portuguese city known for its ceramics. Your cruise promises relaxation, idleness, historic tours, shopping, and even cultural immersion.

Desert escape

Southern Morocco opens to the Sahara Desert. Venture out into the vast expanses of sand and discover a world of dunes, sun and tranquility. Embark on an adventure and spend a spell living like the nomadic tribes of the Sahara.

Marrakesh and Agadir are both gateways to the Sahara. So is Fez: from the imperial city, travel through the Talghemt Pass. This land is not quite the desert, but you sense its proximity and the region is peppered with oases. This is the Tafilalet, a transitional area where the green of vegetation vies with the ochre of the sand. Take the ancient caravan trail to Rissani, the hometown of the historic Alaouite dynasty and – finally – youare at the edge of the desert, where all you see on the horizon is the soft curves of the sand dunes sculpted by the Chergui, the wind of the Sahara.

Agadir - Taghazout

To the west of the country, facing the Atlantic waves, Agadir is one of the pearls of Morocco. Whatever the season, the sun smiles down on the city and it enjoys a pleasant climate that the trade winds soften further. Above all, its 10-kilometer long seafront offers tourists magnificent views of the blue of the ocean and the opportunity to relax in the best conditions imaginable.

The Imperial Cities

Morocco's imperial cities are rich in history, ancient monuments and the heritage of its glorious past dynasties. Set out on a seven-day tour and acquaint yourself with all their charms and mysteries.

Shopping, Moroccan Style

Shopping is almost a national sport and one of the most popular things to do in Morocco. For an immersive shopping experience, head to Jemaa El Fna and lose yourself in the labyrinth of souks, stalls and streets. Here, you’ll find everything and anything from heady spices and delicate jewellery, to handwoven carpets and authentic clothing.

By night, the narrow, dusty backstreets are buzzing with entertainers, magicians, and snake-charmers. For something slightly less touristy, head to Agadir’s Souk El Had. With over 3000 stalls to browse, it’s a bargain hunter’s dream. Don’t forget to put your haggling head on, as it’s almost expected that you’ll try and wrangle a good price out of the merchants.